digiMine Inc, a leading provider of data mining and business intelligence solutions, announced three customers that have deployed digiMine eBusiness Analytics.
Fidesic Corporation, The .tv Corporation and Zones Inc represent a cross-section of Internet-based businesses. All three have chosen digiMine to provide actionable insight about Web site traffic and online customer interactions, in order to help grow online revenues and enhance customer loyalty.
Zones Inc is a single-source direct reseller of name-brand information technology products and services to the fast growing small to medium sized business market. The company Web site, www.zones.com, is a key sales channel. Zones management recognized that analytic understanding of the company’s online business is key to maximizing marketing, merchandising and sales. Zones chose digiMine eBusiness Analytics to meet this need. digiMine’s solution allows Zones merchandisers to measure product performance and provides the company’s marketers with a complete grasp of the trends and patterns of online customer behavior.
“Zones sells more than 150,000 products, so a solution to determine which products are viewed most, which products are viewed in combination and how well we are converting browsers to customers is extremely valuable,” says Diane Parks, chief marketing officer at Zones. “With digiMine, we have a comprehensive, up-to-date picture of how online customers are engaging with us, providing us with reliable business intelligence to develop and execute strategy.”
Like all of digiMine’s offerings, eBusiness Analytics is a fully managed solution, including a custom-built data warehouse that is specifically designed for data mining and analysis. digiMine customers access daily Web-based reports providing deep, detailed analysis of Web site traffic, customer interactions, marketing campaign response and transactions. The result is powerful insight and decision support that enables clients to boost customer acquisition, increase the effectiveness of online merchandising and continually optimize Web site design. digiMine also offers solutions for enterprises and wireless businesses.
The .tv Corporation also values the business intelligence digiMine eBusiness Analytics delivers. .tv is a leading provider of Web identity services and the exclusive worldwide source for Web addresses ending in .tv. The company operates a high-traffic Web site (www.tv) for a global audience of businesses and individuals. digiMine enables .tv to better understand how its diverse clientele navigates across its site and browses its services, such as domain name registration, Web site building tools, email services and video broadcasting.
“We have a truly international business, with Web sites in eight different languages. Not only have we had tremendous global success selling .tv Web addresses, but we also offer a variety of other domain names as well as related services to build online identities,” says Rob Kostich, vice president of marketing at .tv. “The ability to understand which of our services is resonating with which customer segment is invaluable to us. digiMine helps provide us with the metrics to make the right decisions so we can keep growing our business.”
Fidesic, formerly CheckSpace Inc, is the premier provider of electronic invoicing and payment solutions for banks, businesses, home offices and individuals. With several distinct customer groups, Fidesic relies on digiMine analysis to measure and interpret Web site usage, helping strengthen relationships with each market.
“digiMine’s managed service model is ideal for Fidesic. digiMine takes on the hardware, software and operations of data analysis and we simply access the analytics over the Internet,” says Naseem Tuffaha, the Fidesic’s CEO. “There is minimal risk and up-front cost with digiMine, in terms of equipment and personnel. We’re able to focus on our business, not on building and operating business intelligence infrastructure.”
About digiMine
digiMine is setting new standards for the delivery of powerful data mining and analytics. Our managed data mining solutions transform raw data into actionable business intelligence for more profitable marketing campaigns, sales interactions and customer relationships. Our solutions are powered by a fully managed data warehouse and delivered via the Internet, providing fast deployment, a low total cost of ownership and outstanding return on investment. For additional information about digiMine call 425-460-5000 or visit the company Web site at www.digiMine.com.