TO OUTSOURCE OR NOT TO OUTSOURCE.

THAT IS THE QUESTION. AND IT ISN’T ALWAYS AN EASY ONE TO ANSWER

Another advantage of outsourcing is that it can allow you to ramp up in a certain area quickly. Whereas, if you tried to deploy a solution on your own, it could take a huge amount of time, obviously a big negative in today’s competitive business world.

Apparel company J. Crew Group was looking for rapid deployment of a data-mining solution for its Web site and chose analytics company digiMine Inc. to help it do so.  “We thought this was the best route; it gave us the option of getting something up very quickly, allowing us to leverage everything we have internally,” says Jayson Kim, senior director of J. Crew’s Web-marketing applications. :It’s been a very successful project, and we didn’t approach it with a schema that was existing; we actually sat down with digiMine and architected a data warehouse that was customized to J. Crew.” The company uses the information to make product recommendations to its customers.

By: Caitlin Mollison

Source: Internet World / PDF

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