Next-Generation Data Mining and Analytics Solutions Empower Business People to Better Manage Customers, Products and Campaigns
BELLEVUE, Wash.–(BUSINESS WIRE)–digiMine(TM), Inc., the leader in data mining solutions for business people, announces digiMine Advisors, the first solutions to enable business decision-makers to independently use data mining and analytics to resolve specific business challenges.
With digiMine Advisors, executives, general managers, marketers and merchandisers can apply measurable data mining techniques toward defined business objectives, including customer retention and loyalty, inventory management and sales conversion. By making data mining accessible to business people, digiMine is evolving data mining from a back room technology tool to a front office solution. As a result, companies within a variety of industries can realize a true return on investment from data mining.
“Data mining has traditionally been a technology that requires training and expertise in statistical modeling and database software,” says Robert Blumstein, Research Director at International Data Corporation, a leading technology analyst firm. “With Advisors, digiMine demonstrates its strategy to circumvent those requirements so that business people can find meaningful answers to apply in the context of their ongoing business activities.”
digiMine is first releasing Conversion Advisor, which enables e-business managers to more effectively convert browsers into buyers or subscribers through analytic measurement and targeted recommendations. digiMine will later release three additional Advisors, including:
- Retention Advisor, for marketing managers to identify “at risk” customers and drive programs to re-activate or “save” these customers.
- Product Advisor, to help product managers and merchandisers target their products and services to the most appropriate customers.
- Content Advisor, to enable Web site managers to present their online content and services to the most appropriate site visitors.
With digiMine Advisors, business users follow step-by-step processes to apply advanced data mining toward their objectives and then measure the results, all within one environment. Advisors easily integrate with content management systems, email services, customer relationship management applications and campaign management solutions, enabling targeted and measurable sales, marketing and service programs.
Like all digiMine solutions, Advisors are applicable to a wide variety of industries, including retail, media and entertainment, financial services, manufacturing, telecommunications and high technology. digiMine currently provides data mining and analytic solutions to clients such as Dow Jones & Company, J.Crew Group, MarketWatch.com, Microsoft Corporation, and Nordstrom.com.
“digiMine data mining enables Nordstrom.com to deliver relevant product recommendations to our customers, helping us provide the best online shopping experience,” says Julie Bornstein, general manager of Nordstrom.com. “With digiMine-powered recommendations, customers are presented with the most compelling combinations of products from Nordstrom’s wide assortment of offerings.”
digiMine solutions, including Advisors, are managed services. Data management, mining, and reporting are all implemented and operated by digiMine. Business users simply access applications and reports via the Internet. With digiMine solutions, clients need not invest in additional IT infrastructure or human resources, further enhancing the dramatic ROI achievable through data mining and business analytics. digiMine also provides deployment, training and account management services in its standard client engagements.
“digiMine has consistently delivered on its vision of making data mining more accessible to business decision-makers, differentiating itself from traditional data mining tools vendors. We have established an excellent track record of helping some of the largest, most successful companies in the world leverage their data for better marketing, sales and service operations,” says Nick Besbeas, digiMine chief strategy officer. “Advisors integrate our analytics and data mining offerings into a single, powerful and intuitive solution, representing a major milestone in our progress.”
About digiMine
digiMine is setting new standards for the delivery of powerful data mining and analytics. Our managed data mining solutions transform raw data into actionable business intelligence for more profitable marketing campaigns, sales interactions and customer relationships. Our solutions are powered by a managed data warehouse and delivered via the Internet, providing fast deployment, a low total cost of ownership and outstanding return on investment. For additional information about digiMine call (425) 460-5000 or visit the company Web site at www.digiMine.com.
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