Published by Looking Outside on March 31, 2025.
Enough with the “Delving” – Staying Human in the Age of AI. Is AI making us better or worse at communicating? On one hand, platforms like ChatGPT have unlocked the ability to instantly create and customize vast reams of messaging – emails, social posts, and more. But the telltale fingerprints of AI, from overused words like “innovative” and “delve,” its preference for middle-of-the-road conclusions, and its tendency to yap at length, are also hurting our ability to actually connect with our audience. In this panel, explore how both individuals and brands can be better communicators in the age of AI.
Panel:
Joanna Lepore –@lookingoutside Host and foresight strategist Ben Guttmann – Marketing executive and author Usama Fayyad – Executive Director of Institute for Experiential AI at @Northeastern University Moderated by Melina Palmer – Founder & CEO of The Brainy Business @TheBrainyBiz This is a recording of a live panel that took place March 7, 2025 at SXSW in Austin, Texas in the Advertising & Brand Experience Track. Shared with with permission from SXSW. Edited for clarify. ———- Learn more about: Ben Guttmann www.benguttmann.com Melina Palmer https://thebrainybusiness.com Usama Fayyad www.linkedin.com/in/ufayyad Jo Lepore www.jolepore.com This episode https://www.looking-outside.com Connect with host Jo Lepore / joannalepore & https://x.com/AussieJoLepore
Watch online on YouTube.