Tag: BtoB

Marketers on lookout for cost-effective site tools A new emphasis on bottom-line results—and not development for development’s sake—prevailed at last week’s Direct Marketing Association

Seattle–Data mining service specialists digiMine Inc. has released digiMine Campaign Response Analytics, which it will market under the digiMine CRA brand name. At the

Internet marketing in 2000 has been characterized as unpredictable and embryonic. Looking back, it’s easy to understand why. Approximately 130 dot-coms crashed and burned

Once upon a time, Web traffic measurement was all about buying a software program that crunched the numbers collected by corporate Web servers. But