Zen And The Art Of CRM Clearly, customer relationship management (CRM) is not a “thing”; it’s a philosophical process, an idea. The term itself
Usama M. Fayyad, Ph.D.
Chairman & Founder, Open Insights and Inaugural Executive Director of the Institute for Experiential AI @ Northeastern University. First Chief Data Officer at Yahoo!. Former Global CDO, Barclays Bank. Founding Exec Chairman @ Oasis500