Data-Mining Apps Must Dig Deeper

Capturing, collection, and using the information gathered from Web sites, customers, registration lists, and other sources is a key to successful business. But despite the money companies pour into expensive data-mining applications, IT managers doubt they’re getting the information they need.

Data mining has proved itself a crucial technology, becoming a key part of customer relationship management, for instance, and helping businesses wade through tons of data to identify patterns and relationships. Now it’s time for more.

Specifically, companies could use help gleaning meaningful information for inventory management, customer retention and loyalty, and sales conversion. Some vendors are turning out powerful new products designed to address just those issues. But they need to dig deeper: Data mining may not be a new e-business tool, but it’s a vital one.

By: Stuart Glascock

Source: Tech Web / PDF

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