Bellevue deals site ChoozOn has raised $3.2 million from angel investors.
ChoozOn was launched three months ago by three former Yahoo executives. The company said it will us the funds to ramp up development of its service, which is scheduled to launch this quarter.
ChoozOn is seeking to set itself apart from a crowded deals space dominated by Groupon and LivingSocial.
The site uses personalization algorithms to match deals and offers to users — a.k.a Choozers — based on their interests, favorite brands, loyalty programs and products they’re searching for as a way of relieving the search burden on consumers. The site also includes a strong social element, which allows users to invite shopping friends, then curate and share deals.
ChoozOn say it has signed up more than 1,000 brands, including Gap, Walgreens, Macy’s, Best Buy, Marriott, Sony, Adidas, Disney, Avon, and iTunes.
“What sets ChoozOn apart is our focus on helping consumers to make sense of the bewildering deals marketplace. ChoozOn is a highly personalized deal-discovery service that matches consumers to the most relevant offers while improving the value exchange between consumers and the brands they love,” Nick Weir, CEO and co-founder of ChoozOn, said in a statement. “Brands have embraced our model, and early investors have seized the opportunity to advance one of the most innovative deal services today.”
In April, the company launched a site that aggregates personalized, targeted deals based on a customer’s favorite brands, shopping habits and loyalty programs.
Published by: American City Business Journals (http://www.bizjournals.com/)
Author: Greg Lamm