digiMine,(TM) Inc., the leader in ebusiness analytics and data mining solutions for business people, today announces Dow Jones & Company has selected and deployed digiMine Enterprise Analytics. digiMine is now providing Dow Jones with a comprehensive service solution to manage, mine and report on Web site usage data for its Internet properties, including the newly re-launched The Wall Street Journal Online, Barrons Online, PersonalJournal, CareerJournal and other vertical Web sites. With digiMine, Dow Jones gains actionable insight into how its subscribers interact with a vast array of online content, helping the publisher continually meet the needs of its audience and grow online revenues.
“We recently re-launched our flagship site, The Wall Street Journal Online, offering a new site interface and a wealth of new content to over 640,000 subscribers. At this critical time – and moving forward – we need to be able to measure, analyze and act on usage data from across our Internet properties,” says Todd Larsen, general manager of The Wall Street Journal Online. “digiMine was able to put a solution in place very quickly, so we had analytics on day one of our site launch. digiMine provides our business managers with the insights and analysis they need to optimize our online marketing, site design and, most importantly, our relationships with our subscribers.”
In addition to analytic reporting, digiMine is also providing to Dow Jones powerful data mining solutions that will enable the publisher to discover its distinct subscriber segments and to better deliver personalized news and information content. digiMine data mining will also power targeted, relevant content and subscription recommendations for subscribers, further helping Dow Jones best meet the needs and interest of its audience.
digiMine Enterprise Analytics is a fully managed service, including a customized data warehouse, analytic reporting and data mining applications. With digiMine managed solutions, clients need not invest in the equipment or personnel normally required for data mining and business intelligence systems, providing significant cost savings and a fast time to deployment. Business users access intuitive, Web-based reports and applications via the Internet.
“digiMine is committed to the vision of making data mining a practical reality for business people,” says Nick Besbeas, digiMine chief strategy officer. “This agreement with Dow Jones – the latest in a recent string of agreements with marquee clients – is further support for our business model, our technology and our team.”
About Dow Jones & Company
Dow Jones & Company publishes The Wall Street Journal and its international and online editions, Barron’s and SmartMoney magazines and other periodicals, Dow Jones Newswires, Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva and with NBC of the CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.
digiMine is setting new standards for the delivery of powerful data mining and analytics. Our managed data mining solutions transform raw data into actionable business intelligence for more profitable marketing campaigns, sales interactions and customer relationships. Our solutions are powered by a managed data warehouse and delivered via the Internet, providing fast deployment, a low total cost of ownership and outstanding return on investment. For additional information about digiMine call (425) 460-5000 or visit the company Web site at www.digiMine.com.
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Source: c|net / PDF