About The Conference
The Customer Analytics, Insights and Experience Forum 2016 will address how customer data can be effectively transformed into valuable customer insights that drive smart business decisions. Ultimately, this will increase positive customer engagement and enhance overall customer experience.
A sell-out success in its previous run, this forum will present an opportunity for you to hear from those at the forefront of customer analytics on strategies to increase customer retention, purchase and consequently, customer lifetime value. You will also gain cutting-edge insights on how using real-time analytics and predictive analytics can transform your organization into an agile one that stays ahead of its customers.
Featured Speakers
- Steen Rasmussen
Google Partner Academy Program Trainer and Speaker, Google - Barbara Cominelli
Director of Commercial and Operations, Vodafone - Usama Fayyad
Chief Data Officer & Group Managing Director, Barclays - George Depastas
VP, Head of Product, Real Time Big Data Analytics, Barclays - Martin Squires
Head of Customer Insight, Boots - Dan Jermyn
Head of Big Data & Innovation, Royal Bank of Scotland - Nicolas Deturck
Customer Intelligence & Marketing Manager,Volkswagen - Gael Decoudu
Director, Lloyds Banking Group - Simon Wood
UK Head of Customer Experience, TNS - Alex Kewley, CFA
Director, Client Insights & Solutions, ANZ London - Andreas Galatoulas
Head of Learning Data, AXA - Morris Pentel
Chairman, Customer Experience Foundation - Ben Smithwell
Director, Smithwell
- Jamie Turner
CEO, PCA Predict
- Lucien van der Hoeven
MD EMEA, MarketShare DecisionCloud - Natalino Busa
Streaming and Real-Time Data Analytics Technologist, ING - Christopher Brooks
Director & Customer Experience, Lexden - Vladimir Dimitroff
Principal Consultant, Beyond Philosophy - Peter O’Neil
Founder, L3 Analytics
GLOBAL SPEAKERS
Usama Fayyad
Chief Data Officer & Group Managing Director
Barclays
Usama Fayyad is the Group Managing Director of Barclays. Fayyad was the industry’s first chief data officer, responsible for Yahoo!’s global data strategy, architecting Yahoo!’s data policies and systems, prioritizing data investments, and managing the Company’s data analytics and data processing infrastructure which processed over 25 Terabytes of data per day. Fayyad also founded and managed the Yahoo! Research organization with offices around the world and which became the premier scientific research organization to develop the new sciences of the Internet, on-line marketing, and innovative interactive applications.
George Depastas
VP, Head of Product, Real Time Big Data Analytics
Barclay
George is the Global Head of Product, Real-time Big Data Analytics at Barclays where he drives big data innovation and also focuses on emerging markets such as Africa. Being an engineer at heart and by education, George has launched data-driven, customer-centric products, combining big data product management with his background in digital innovation, design and customer experience. George is passionate about the start-up world of relentless disruption, and was part of the team that delivered the first-ever Accelerator programme for Barclays, in partnership with Techstars.
Peter O’Neil
Founder
L3 Analytics
He is the founder of L3 Analytics and his goal is to remove the barriers that prevent companies tapping into the incredible value they can get out of web analytics. He share his ideas in ideas on Digital Analytics around the world. I have keynoted and presented at Google Analytics User Conference Netherlands, eMetrics London & Chicago, Superweek Hungary and Marketing Festival Czech Republic among others.
Steen Rasmussen
Google Partner Academy Program Trainer and Speaker
Steen has been in the analytics game for more than 15 years and has been nominated as one of the world’s leading analysts by the Digital Analytics Association for the last 3 year running. He has shared his thoughts on the subject from Silicon Valley to Budapest and from Oslo to Barcelona for IIH Nordic, the agency he co-founded more than 10 year ago. With more than 55 employees, clients all across EMEA, and a nomination for Global Analytics Agency of the year IIH Nordic is a Scandinavian data-driven force to reckoned with.
Barbara Cominelli
Director of Commercial and Operations
Vodafone
Barbara is in charge of Customer Experience, Customer Operations, Customer Value Management, Products and Services Design, Digital and Social media. She has wide international experience in Italy, UK, USA, Spain, The Netherlands and a successful track record in managing culturally diverse organizations. She was awarded the “Merit and Talent” prize for women executives in 2014 and “Best Young Executive” in 2009.
Martin Squires
Head of Customer Insight
Boots
A highly experienced customer & marketing analytics professional, with over 20 years experience helping a number of blue chip organizations drive value from building a deeper understanding of their customers and prospects.
Dan Jermyn
Head of Big Data & Innovation
Royal Bank of Scotland
Co-creator of the SiteTagger tag management system (acquired by Signal in 2012) and an experienced leader in analytics, with a rare combination of advanced technical skills, strong commercial awareness and extensive experience of building teams, both onshore and offshore.
Nicolas Deturck
Customer Intelligence & Marketing Manager
Volkswagen
Nicolas Deturck oversees all day-to-day digital, mobile and social media operations for Volkswagen. He is a Marketing Manager with solid experience in driving ideation, defining strategies, product communications and creative customer services, matched by a wide range of work and experience in print, web, interactive and social media.
Gael Decoudu
Director
Lloyds Banking Group
Gael is a seasoned global leader in analytics and statistics with 10+ years of experience. He has a solid track record of combining a strong business sense with analytical expertise and result focus to deliver significant value. He has demonstrated his high adaptability thorough his career, having lead several multicultural and multifunctional teams across the world, directly and remotely in various industries (financial services, banking, e-commerce), in high growth and mature environments alike.
Natalino Busa
Streaming and Real- Time Data Analytics Technologist
ING
Natalino is currently a data architect at Ing Retail in the Netherlands, where he leads the definition, design and implementation of big/fast data solutions for data-driven financial applications such as personalized marketing and predictive analytics. All-round Software Architect, Data Technologist, Innovator, with 15+ years experience in research, development and management of distributed architectures and scalable services and applications
Simon Wood
UK Head of Customer Experience
TNS
Accomplished research analyst and subject matter expert focused on issues dealing with loyalty, customer experience, client satisfaction, as well as other key stakeholder areas such as employee engagement, internal service quality and corporate reputation.
Alex Kewley, CFA
Director, Client Insights & Solutions
ANZ London
Alex Kewley is the current Director, Client Insights & Solutions at ANZ London.
Andreas Galatoulas
Head of Learning Data
AXA
Andreas Galatoulas is the current Head of Learning Data at AXA.
Christopher Brooks
Director & Customer Experience
Lexden
He is a customer strategist with agency, client and consultancy experience working with companies across Europe mainly in financial services but as varied as utilities to hospitality. He has 20 years experience across several sectors and countries turning this philosophy in to a practice. Christopher demonstrates the practical application to businesses f adopting one of the world’s leading academics on CX measure for customer experience.
Lucien van der Hoeven
MD EMEA
MarketShare DecisionCloud
Lucien van der Hoeven is MarketShare’s MD for Europe, Middle East and Africa (EMEA). Lucien brings a wealth of various industry background from his previous positions of Managing Director at global market research leader GfK and Board Member of Europanel (a Kantar World panel and GfK joint venture), where he guided sales operations and global account management implementation across Europe. One of his favorite “big data” projects was the “single source media efficiency panel”.
Jamie Turner
CEO
PCA Predict
Jamie Turner is the CEO and co-founder of PCA Predict, one of the leading providers of checkout optimization tools. As the former CTO, Jamie has a considerable knowledge of how to develop a massively scalable SaaS platform which meets both the resilience and reliability requirements of the on-demand market. He also has significant experience on the subject of big data with over five billion queries hitting the PCA Predict platform each year.
Morris Pentel
Chairman
Customer Experience Foundation
Morris Pentel is a Customer Experience and Contact Strategy Designer and runs one of the most respected private Customer Experience and Contact Strategy consulting businesses in the world. Based in the UK he has a track record for successful work for some of the largest institutions and government organizations all over the world. He has delivered workshops over the last 18 months in 11 Countries and his designs influencing billions of the world’s Customer Experiences.
Vladimir Dimitroff
Principal Consultant
Beyond Philosophy
Visionary strategist with hands-on operational experience. He has extensive management consulting career on a leading major transformation programmes at blue-chip clients (telecoms, financial services, retail, travel and transport, media and technology), resulting in record performance and winning prestigious awards. Often acting as interim executive on significant change programs.
Ben Smithwell
Director
Smithwell
Ben has had a varied career in CX, Service Design, leadership, marketing, customer service, and business analysis. He’s worked internationally in Bulgaria and the Middle East, and has done award-winning work in the HE sector. He also run Smithwell – we’re Customer Experience strategists and Experience Design geeks helping businesses to create exceptional value through deliberate branded experiences and carefully orchestrated service interactions.
FORUM HIGHLIGHTS
About this Forum
The Customer Analytics, Insights and Experience Forum 2016 will address how customer data can be effectively transformed into valuable customer insights that drive smart business decisions. Ultimately, this will increase positive customer engagement and enhance overall customer experience.
A sell-out success in its previous run, this forum is expected to be one of the largest congregation of customer success thought leaders in Europe this year. You will hear from those at the forefront of customer analytics on strategies to increase customer retention, purchase and consequently, customer lifetime value. You will also gain cutting-edge insights on how using real-time analytics and predictive analytics can transform your organization into an agile one that stays ahead of its customers.
6 Killer Strategies to Utilize Customer Analytics to Monetize Customer Insights and Deliver Excellent Customer Experience
1. Evolve: Grasp opportunities and overcome challenges of data proliferation and customer empowerment in today’s digital world
2. Prioritize: Identify and focus on your most valuable customers to provide targeted customer and marketing strategies
3. Anticipate: Cater to the latest customer needs and wants and gain competitive advantage in the industry
4. Personalize: Drive products and services initiatives from a personalized customer perspective
5. Engage: Listen to valuable customer feedback to boost customer engagement across all business units
6. Advocate: Utilize the NPS and turn your customers into true brand advocates
Hot Topics to be Discussed
DAY 1: TUESDAY, 16 FEBRUARY 2016
- Building a positive NPS: Identifying and Rewarding your most profitable customers
- Personalizing your customer offerings through segmentation
- Customer Journey Mapping: Charting critical touch points of your customers’ lifecycle
- Fuel your business profitability with capable data analytics team
- Becoming a customer-centric organization: What does it look like?
DAY 2: WEDNESDAY, 17 FEBRUARY 2016
- Predicting your customer’s next move
- Baraclays using real time analytics for better and faster business decision-making
- Capturing Voice of Customer: The truth behind complaints
- Optimizing the digital and social channel of today and tomorrow for customer engagement
- Obtaining a single customer view for a seamless customer experience
POST-FORUM WORKSHOPS:
THURSDAY, 18 FEBRUARY 2016
- Predictive Analytics: Forecasting your Business’ Future
- Data Visualization Workshop: How to Turn Data into Customer Stories
Customer Analytics, Insights and Experience Forum 2016