Salford Systems Demonstrates How a Company’s Complexity is Transformed Into Competitive Advantage

Salford Systems CEO Dan Steinberg and Salford product user Felipe Fernandez will share with KDD 2011 attendees how broad scale predictive modeling and marketing optimization can be used to improve retail sales. The presentation will be included in the conference’s inaugural Industrial Practice Expo on Tuesday, Aug. 23.

Fernandez and Steinberg will leverage advanced data mining techniques, and automation of prediction and optimization in a real-world example of challenges faced in the retail industry. In this modern approach to predictive modeling, Salford’s data mining software TreeNet® was employed to help resolve such challenges serving as a flexible, high-speed system that can deal with arbitrary constraints, arbitrary objectives, and achieve new levels of predictive accuracy and reliability.

“The analytics capabilities provided by TreeNet gave me the answer I was looking for by allowing my former company to build thousands of high-performance predictive models,” said Fernandez. “With that tool we turned our complexity into a truly competitive advantage for a highly promotional environment.”

“Understanding big data and deploying advanced predictive analytics has become a top priority across industries and in the government sector, “said Rajesh Parekh, KDD 2011 Industry Practice Expo Co-Chair and Director of Research at Groupon. “The objective of the KDD 2011 Industry Practice Expo track is to bring to the forefront the real issues and implications of data mining and we are excited to have some of the most prominent scientists and leaders, such as Dan Steinberg, to share their insights and experience with the KDD community.”

For more information about Fernandez and Steinberg or to request a pre-conference interview with the speakers,  please contact Heather Hinman, Salford Systems, 619-543-8880,


With over 2000 members from leading research institutions, universities and business organizations in more than 80 countries, the ACM Special Interest Group on Knowledge Discovery and Data Mining (SIGKDD) is the premier forum for advancement and adoption of the science of knowledge discovery and data mining. SIGKDD’s mission is to provide the growing community of big data and analytics experts with tools and resources to promote the value of knowledge discovery and data mining in today’s data-centric economy. The current SIGKDD Executive Council Chairman is leading data mining expert Dr. Usama Fayyad. For additional information, please visit or follow us on Twitter (@kdd_news).

About TreeNet®

TreeNet is the proprietary technology underlying major recent advances in fraud detection, targeted marketing, retail and risk modeling. Its flexible, easy to use and learn technology enables users to create super-accurate, targeted marketing models and identify ultra-high lift segments with little analyst supervision. TreeNet has the advantage of being able to work effectively with dirty and erroneous data, separating problematic from reliable information. It is also responsible for the majority of the 14 data mining competitive wins Salford has secured in the last decade.

About Salford Systems

Founded in 1983, Salford Systems specializes in providing new-generation data mining and predictive modeling software and consulting services for industries such as banking, insurance, healthcare, pharmaceutical, telecommunications, transportation, manufacturing, retail and catalog sales, and education. The company’s CART®, MARS®, TreeNet® and RandomForests® data mining software is currently installed in over 3,500 sites worldwide, including 300 major universities, Salford Systems is headquartered in San Diego, CA. For more information, visit or telephone 619-543-8880.

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