Behavioral advertising has been an extremely effective, if slightly problematic tool for online marketers. Marketers want to understand users’ intents and desires while they
Usama M. Fayyad, Ph.D.
Chairman & Founder, Open Insights and Inaugural Executive Director of the Institute for Experiential AI @ Northeastern University. First Chief Data Officer at Yahoo!. Former Global CDO, Barclays Bank. Founding Exec Chairman @ Oasis500