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Usama M. Fayyad, Ph.D.

Usama M. Fayyad, Ph.D.

Chief Data Officer and Group Managing Director, Barclays London, UK <br> Chairman, Oasis500, Amman, Jordan

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Tag: iMedia Communications

Articles imported 
May 14, 2013January 29, 2017

How to take behavioral targeting to the next level

Posted By: Usama 0 Comment iMedia Communications, Inc.

Behavioral advertising has been an extremely effective, if slightly problematic tool for online marketers. Marketers want to understand users’ intents and desires while they

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