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Usama M. Fayyad, Ph.D.

Usama M. Fayyad, Ph.D.

Chief Data Officer and Group Managing Director, Barclays London, UK <br> Chairman, Oasis500, Amman, Jordan

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Tag: Media Post

Articles 
November 6, 2002September 16, 2016

In the Drive for Ad Dollars, Customer Segmentation Relies on Content

Posted By: Usama 0 Comment Media Post

Marketers throw around terms like “dig deeper” and “data mining” all the time. But before online advertisers get to the point of tracking, optimizing,

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