For programmatic to truly lead all forms of digital marketing, data experts — or what I refer to as “data doctors” — need to
Tag: MediaPost Communications
Former Yahoo execs launch personalized deal site, ChoozOn
Yahoo veterans Nick Weir, Usama Fayyad and Hunter Madsen have formed a daily deals social site that allows consumers to create their own personal
Yahoo: What Could Save The Search Giant?
During the past few years I’ve had the opportunity to speak with engineers at Yahoo about innovations in search and display advertising. While some
Martini Ads Target Affluent Consumers’ Offline Buys
Usama Fayyad has joined Martini Media’s board of directors. A data analytics scientist and architect of the Yahoo data systems, Fayyad will help the
The Dot-Com Bubble Boomerang
Published by: MediaPost Communications (http://www.mediapost.com/) Author: Joan Voight View Online