The Digital Dispatch: NBCUniversal, Deutsch LA, and Victorious

BrightRoll announced Bruce Falck as its new chief operating officer and Guy Yalif as VP of marketing. Mark Vranesh was appointed to BrightRoll’s board of directors.

Celtra announced the release of the new AdCreator analytics which include cross-screen viewability metrics, accidental ad expansion tracking, and performance benchmarking.

Centro announced it has hired Jill Hamilton as regional VP of media strategy and operations for the East.

Conductor announced the keynote speaker lineup for its C3 2014 conference.

Criteo announced its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App Promotion program.

Cumulus announced the promotion of Steve Shaw to president of Westwood One, where he will expand his role as head of national spot sales for Cumulus’ owned-and-operated stations to include all national and digital sales for Westwood One.

Datonics expanded and formalized its partnership with VivaKi. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand (AOD).

Deutsch LA announced that it has hired Matt O’Rourke, best known for his off-kilter Old Spice work at Wieden+Kennedy, as executive creative director.

Digilant announced that it has completed a data integration with providers Dunnhumby (Datalogix), BlueKai (IRI), and eXelate (Kantar) to gain access to shopper marketing customer data.

DigiTrust announced its official launch as the first non-profit, industry-wide collaborative organization that will build technology solutions that improve the digital experience for consumers, publishers, advertisers, and technology platforms.

Dstillery announced it is the first organization to achieve independent certification to the Interactive Advertising Bureau’s (IAB) Quality Assurance Guidelines 2.0 (QAG 2.0) compliance program through BPA Worldwide’s iCompli service.

Eleven San Francisco announced that Michael Phillips will join the agency as the new director of digital production and creative technology.

Entravision Communications Corporation announced that it has acquired Pulpo Media, a leading provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America.

eXelate announced the addition of Jonathan Doan as SVP and GM, platform software, and Usama Fayyad as a member of the company’s board of directors.

GOJO Industries, inventors of PURELL Advanced Hand Sanitizer, launched the “Be Well Network” loyalty program to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives.

iCrossing introduced iCrossing Search Audience Intelligence (SearchAi), a new performance media offering that integrates iCrossing’s proprietary Connected Marketing Platform (CMP) with Hearst’s premium audience data to deliver the first agency solution that drives audience-based search targeting through Google Remarketing Lists for Search Ads (RLSA).

iSocket announced that former AppNexus executive Karl Bunch has joined the company in the newly-created position of chief technology officer.

Issuu announced Jeff Merkel has been appointed to chief revenue officer.

Jun Group announced the hire of six new employees: Russ Stewart, Andrew Weiss, Landan Rich, Alex Wakefield Wessner, Leslie Bargmann, and Jeremy Carpenter are joining the sales and operations teams.

Kenshoo hired Doug Chavez as global head of marketing research and content.

Latinum Network announced the appointment of Graciela Eleta as senior strategic advisor.

Metamarkets announced the launch of the first real-time analytics platform for programmatic advertising.

Mindshare announced Tobias Wolf was promoted to the position of executive director, client services, reporting to David Pullan, president, Mindshare New York.

Modus Operandi launched the the #knowthedifference campaign for its client Belvedere, as well as a completely redesigned website featuring brand videos conceived by Modus Operandi and directed by Christopher Ferguson via sister company ModOp Films.

Moxie Software announced the company’s new Web Self-Service knowledge solution.

NBCUniversal announced that its TV Everywhere division named former HBO executive Dina Juliano as SVP, consumer product strategy.

RAPP announced the appointment of Alexei Orlov as its CEO.

Rightster announced the acquisition of video management and licensing firm Viral Spiral and the proposed acquisition of digital video business Base79.

Simulmedia announced that Wendell Wenjen has joined the company in the newly-created position of VP, business development.

The Trade Desk announced the hiring of Doireann Ó Brádaigh as the company’s commercial director.

Victorious, the mobile platform that powers the world’s most creative communities, officially launched to help content creators chart their own destinies by controlling and deepening their relationships with fans.

WWE announced that television executive Laureen Ong has been elected to its board of directors.

wywy, a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company.

View Online / PDF

Leave a Reply