M-BRAIN CONFERENCE AMSTERDAM, JUNE 1-3, 2015
M-BRAIN CONFERENCE AMSTERDAM 2015 CLOSED WITH 100% OF THE ATTENDEES RECOMMENDING THE EVENT!
Theme: BOLD, BRAVE & BEYOND BORDERS
Dates: June 1-3, 2015
Venue: The Renaissance Hotel and Koepelkerk Conference Center,
Amsterdam, The Netherlands
Program: Download the Conference Brochure
Interesting topics, a great mix of speakers and the active conference audience created again a successful and interactive M-Brain Conference in Europe. The 2015 M-Brain Conference Amsterdam featured executives from Air Mauritius, Belgacom, Cintas, Digitalist Network, FrieslandCampina, IBM, Intel Security, Linde, NCC, NSN, OP-Pohjola, Pirelli Tyres, as guest speakers along with M-Brain’s own experts. In addition Jaap de Hoop Scheffer’s keynote “A World in Turmoil: Navigating the Unpredictable”, offered insights into the new rise of geopolitics and the increasingly blurred distinction between internal and external threats. He served as Dutch Foreign Minister (2002-2004) and Secretary General of NATO (2004-2009), and is now Professor of International Relations and the Practice of Diplomacy at Leiden University.
On a scale of 1 to 5, the general assessment for the event was:
- Overall conference satisfaction 4.7
- Rating the conference against other similar conferences 4.7
- Networking 4.8
- Pre-conference workshops 4.5
- Relevance of content 4.2
- Conference Chairman Facilitation 4.5
Like previous years, a full 100% of attendees would recommend M-Brain Conferences to others.
HOW THEY RATED THE PROGRAM (1 TO 5)
- Pre-conference workshops 4.60
- Presentations 4.22
- Panel discussion 4.30
- Roundtable sessions 4.26
WHAT ELSE THEY LIKED ABOUT THE EVENT
“The lectures were informative, without selling anything, as well as the networking opportunity. The opportunity to talk and listen to peers and people undertaking similar activities in both industrial and service industries is very helpful. ”
“Combination of free to choose workshops, roundtables & presentations; lots of opportunities to network”
“Experienced practitioners leading the sessions. Excellent atmosphere and tone.”
“Interactive parts as roundtable sessions (very effective for this short time!) and the workshop.”
Renaissance Amsterdam Hotel, 1 Kattengat, 1012 SZ, Amsterdam, Netherlands
VP at M-Brain, international business professional. Experience in strategy, bus dev, intelligence and management. Visiting lecturer at business schools.
Entrepreneur, tech/Online Investor, Data Mining/Big Data, Chairman/CTO Chozon Corp @ChoozOn Exec Chairman Oasis_500 – tech startups accelerator. @kdd_news
Social media and comms professional working with non-profits. Viestintä-Piritta. Writer of @KiinnostuKirja. World traveller & a happy cat-owner. #järjestösome
Agenda At Glance
09.00 – 09.20 Welcome and OpeningChairmen Christina Wihlner Lentell, Chief Executive Officer, M-Brain AB and Joost Drieman, VP Intelligence Services, M-Brain Global Intelligence
09.20 – 10.00 From BigData to data science: The changing landscape of data in organisationsUsama Fayyad, Chief Data Officer at Barclays Bank
10.00 – 10.40 Social Media – The next big thing? Ville Tolvanen, Digital Strategy Director at Digitalist Network
10.40 – 11.10 Refreshments & Networking Break
11.10 – 11.50 Competitive Intelligence inside a multinational company: Development & management Roberto Cortucci, Head of Market Intelligence & Demand Planning at Pirelli Tyres
11.50 – 12.30 Developing Market Intelligence at Air Mauritius Shiv Koonjoo, Head of Market Intelligence at Air Mauritius
12.30 – 13.30 Networking Lunch
13.30 – 14.40 Interactive Intelligence Show: Bold, Brave and Beyond Borders
14.40 – 15.10Refreshments & Networking Break
15.10 – 15.50 Milk Intelligence: How FrieslandCampina turns information overload into a competitive advantage Dr. Erik Elgersma, Director Business Insight at FrieslandCampina
15.50 – 16.40 How to gain insight and apply data across your business Ulla Kruhse-Lehtonen, VP Customer Analytics & Insights, Sanoma
16.40 – 16.45 Concluding the Day and Preparing for Networking Dinner and Consultancy Sessions
17.00 – 18.00 Consultancy SessionsFor those who have registered.
18.30 – 22.00 Dinner & Networking Event
CONFERENCE DAY 2, Wednesday, Jun 38.00 – 9.00 Registration
9.00 – 9.40 An evolving insights journey – McAfee to Intel Security
Caroline Kuipers, Head Market Intelligence at McAfee / Intel
9.40 – 10.30 Charting course for a braver, bolder MI journey in our borderless world Sujoy Sen, Principal Advisor, Strategic Sourcing at IBM
10.30 – 10.50 Refreshments & Networking Break
10.50 – 11.50 Interactive Roundtable Sessions: Round 1
Track 1: Stakeholder managementTrack 2: Social Media monitoring and intelligenceTrack 3: Intelligence for sales enablementTrack 4: Measuring the ROI of intelligenceTrack 5: Data visualizationTrack 6: Business intelligence and market intelligence12.00 – 13.00 Interactive Roundtable Sessions: Round 2Please join a different workshop during Round 2 (same tracks as in Round 1).
13.00 – 13.45 Networking Lunch
13.45 – 14.45Interactive Roundtable Sessions: Round 3Please join a different workshop during Rounds 1-2 (same tracks as in Round 1).
14.45 – 15.15 Refreshments & Networking Break
15.15 – 16.15 A world in turmoil; navigating the unpredictableJaap De Hoop Scheffer, Professor International Relations and the Practice of Diplomacy, Dutch Foreign Minister (2002-2004); NATO Secretary General (2004-2009)
16.15 – 16.30 Closing Remarks
17.00 – 20.30 Conference After Party