Invited Speaker – Bold, Brave & Beyond Borders GIA Conference Amsterdam, The Renaissance Hotel and Koepelkerk Conference Center, Amsterdam, The Netherlands, June 1-3, 2015.




Dates:         June 1-3, 2015

Venue:        The Renaissance Hotel and Koepelkerk Conference Center,
Amsterdam, The Netherlands

Program:    Download the Conference Brochure

Interesting topics, a great mix of speakers and the active conference audience created again a successful and interactive M-Brain Conference in Europe. The 2015 M-Brain Conference Amsterdam featured executives from Air Mauritius, Belgacom, Cintas, Digitalist Network, FrieslandCampina, IBM, Intel Security, Linde, NCC, NSN, OP-Pohjola, Pirelli Tyres, as guest speakers along with M-Brain’s own experts. In addition Jaap de Hoop Scheffer’s keynote “A World in Turmoil: Navigating the Unpredictable”, offered insights into the new rise of geopolitics and the increasingly blurred distinction between internal and external threats. He served as Dutch Foreign Minister (2002-2004) and Secretary General of NATO (2004-2009), and is now Professor of International Relations and the Practice of Diplomacy at Leiden University.

On a scale of 1 to 5, the general assessment for the event was:

  • Overall conference satisfaction 4.7
  • Rating the conference against other similar conferences 4.7
  • Networking 4.8
  • Pre-conference workshops 4.5
  • Relevance of content 4.2
  • Conference Chairman Facilitation 4.5

Like previous years, a full 100% of attendees would recommend M-Brain Conferences to others.


  • Pre-conference workshops 4.60
  • Presentations 4.22
  • Panel discussion 4.30
  • Roundtable sessions 4.26


“The lectures were informative, without selling anything, as well as the networking opportunity. The opportunity to talk and listen to peers and people undertaking similar activities in both industrial and service industries is very helpful. ”

“Combination of free to choose workshops, roundtables & presentations; lots of opportunities to network”

“Experienced practitioners leading the sessions. Excellent atmosphere and tone.”

“Interactive parts as roundtable sessions (very effective for this short time!) and the workshop.”

GIA Conference


Intelligence has evolved. The world is deviating and getting braver, markets drivers are different and becoming bolder, business models are disruptive and going beyond borders. Your intelligence work today requires new insights, methodologies, tools and interaction!

It is more than just looking at the market alone; it is about understanding all market dynamics. As an intelligence professional, you need to look at your customers, competition and market drivers – by using primary research, secondary research and multimedia monitoring. An increase in research and analytical capabilities is urgently needed and you need to be prepared.

1. Are you in need of new intelligence to support evolving businesses?
2. Do you use SMINT and Big Data to its maximum?
3. Are you seen as the trusted advisor in tough times?

Join the conference that will help prepare you for the next phase of your market intelligence development.


From: June 01, 2015 08:00
To: June 03, 2015 19:00


Renaissance Amsterdam Hotel, 1 Kattengat, 1012 SZ, Amsterdam, Netherlands


BusinessEducation & Learning

Contact email

External link

Organized by:


Joost Drieman

VP at M-Brain, international business professional. Experience in strategy, bus dev, intelligence and management. Visiting lecturer at business schools.

Usama Fayyad

Entrepreneur, tech/Online Investor, Data Mining/Big Data, Chairman/CTO Chozon Corp @ChoozOn Exec Chairman Oasis_500 – tech startups accelerator. @kdd_news

Troy Pfeffer

Avid adventurer, passionate vegan and defender of all that is wild!

Piritta Seppälä

Social media and comms professional working with non-profits. Viestintä-Piritta. Writer of @KiinnostuKirja. World traveller & a happy cat-owner. #järjestösome

Susanna Tirkkonen

Marketing research and communication expert currently @ M-Brain

CEO and President NCC AB

Agenda At Glance

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Conference ProgramCONFERENCE DAY 1, Tuesday, June 2, 201508.00 – 09.00 Registration

09.00 – 09.20 Welcome and OpeningChairmen Christina Wihlner Lentell, Chief Executive Officer, M-Brain AB and Joost Drieman, VP Intelligence Services, M-Brain Global Intelligence

09.20 – 10.00 From BigData to data science: The changing landscape of data in organisationsUsama Fayyad, Chief Data Officer at Barclays Bank

10.00 – 10.40 Social Media – The next big thing? Ville Tolvanen, Digital Strategy Director at Digitalist Network

10.40 – 11.10 Refreshments & Networking Break

11.10 – 11.50 Competitive Intelligence inside a multinational company: Development & management Roberto Cortucci, Head of Market Intelligence & Demand Planning at Pirelli Tyres

11.50 – 12.30 Developing Market Intelligence at Air Mauritius Shiv Koonjoo, Head of Market Intelligence at Air Mauritius

12.30 – 13.30 Networking Lunch

13.30 – 14.40 Interactive Intelligence Show: Bold, Brave and Beyond Borders

14.40 – 15.10Refreshments & Networking Break

15.10 – 15.50 Milk Intelligence: How FrieslandCampina turns information overload into a competitive advantage Dr. Erik Elgersma, Director Business Insight at FrieslandCampina

15.50 – 16.40 How to gain insight and apply data across your business Ulla Kruhse-Lehtonen, VP Customer Analytics & Insights, Sanoma

16.40 – 16.45 Concluding the Day and Preparing for Networking Dinner and Consultancy Sessions

17.00 – 18.00 Consultancy SessionsFor those who have registered.

18.30 – 22.00 Dinner & Networking Event

CONFERENCE DAY 2, Wednesday, Jun 38.00 – 9.00 Registration

9.00 – 9.40 An evolving insights journey – McAfee to Intel Security

Caroline Kuipers, Head Market Intelligence at McAfee / Intel

9.40 – 10.30 Charting course for a braver, bolder MI journey in our borderless world Sujoy Sen, Principal Advisor, Strategic Sourcing at IBM

10.30 – 10.50 Refreshments & Networking Break

10.50 – 11.50 Interactive Roundtable Sessions: Round 1

Track 1: Stakeholder managementTrack 2: Social Media monitoring and intelligenceTrack 3: Intelligence for sales enablementTrack 4: Measuring the ROI of intelligenceTrack 5: Data visualizationTrack 6: Business intelligence and market intelligence12.00 – 13.00 Interactive Roundtable Sessions: Round 2Please join a different workshop during Round 2 (same tracks as in Round 1).

13.00 – 13.45 Networking Lunch

13.45 – 14.45Interactive Roundtable Sessions: Round 3Please join a different workshop during Rounds 1-2 (same tracks as in Round 1).

14.45 – 15.15 Refreshments & Networking Break

15.15 – 16.15 A world in turmoil; navigating the unpredictableJaap De Hoop Scheffer, Professor International Relations and the Practice of Diplomacy, Dutch Foreign Minister (2002-2004); NATO Secretary General (2004-2009)

16.15 – 16.30 Closing Remarks

17.00 – 20.30 Conference After Party

 GIA Conference Brochure PDF

GIA Overview Online / PDF

Speakers Online / PDF

Agenda at a Glance Online / PDF

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