J. Crew Group Inc. has implemented predictive data-mining tools from DigiMine, Bellevue, Wash., to improve its efforts to market to window shippers on its Web site. The solution examines shopper click streams and transactional history to determine individual browser’s product preferences and guide marketing efforts accordingly.
BestBuy.com Inc. has tapped San Francisco-based Totality Corp. to host Web stores for its Best Buy, Musicland, Sam Goody, Media Play, Suncoast and On Cue retail formats.
Staples.com has begun posting sales circulars on it Web site with help from Chicago-based CrossMedia Services Inc.
Somerset, N.J.-based Drug Fair has added new enhancements to its Web site with help from Rockville, Md.-based pharmaceutical information-technology firm SymRx Inc. New features of the site include extensive consumer-oriented health content, a pill identifier and drug database, health calculators and personalized risk-assessment tools.
RitzCamera.com has been names as the exclusive retail camera partner of on-line photo digitization and processing service Snapfish.
Source: Chain Store Age / PDF