THAT IS THE QUESTION. AND IT ISN’T ALWAYS AN EASY ONE TO ANSWER
Another advantage of outsourcing is that it can allow you to ramp up in a certain area quickly. Whereas, if you tried to deploy a solution on your own, it could take a huge amount of time, obviously a big negative in today’s competitive business world.
Apparel company J. Crew Group was looking for rapid deployment of a data-mining solution for its Web site and chose analytics company digiMine Inc. to help it do so. “We thought this was the best route; it gave us the option of getting something up very quickly, allowing us to leverage everything we have internally,” says Jayson Kim, senior director of J. Crew’s Web-marketing applications. :It’s been a very successful project, and we didn’t approach it with a schema that was existing; we actually sat down with digiMine and architected a data warehouse that was customized to J. Crew.” The company uses the information to make product recommendations to its customers.
By: Caitlin Mollison
Source: Internet World / PDF