Web Analytics Going Strong

Dot-com carnage aside Web analytics – the analysis of internet users online behavior – is alive and kicking according to a report put out by market analysis and positioning services firm Aberdeen Group. The company’s research director for internet analytics Guy Creese, who authored the report, notes that Web analytics ASPs revenues were up 54 percent in 2001. Compare that with software suppliers revenues which declined by 30 percent in the same year

Who were the winners? In first place was WebSideStory with 17.5 percent market share followed by DigiMine and WhiteCross Systems both with 9.7 percent market share. WebSideStory is the first Web analysis ASP to receive a patent for its clickstream-analysis technology.

Obviously, not everyone in the field had a stellar year. Bottomfeeders includd Coremetrics, NetIQ, TopicalNet, Personify, Omniture, Keylime Software, and Intellitracker, all of which had market shares below 5 percent.

Author: Patty Enrado

Source: UPSIDE


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